Are we on the cusp of an industrial revolution?

At crooton, we’re seeing it firsthand. Technologies that once felt futuristic – AI-driven recruitment, location-based marketing, precision targeting – are not just becoming common; they’re becoming expected.

In recruitment, AI is reshaping how we find and understand people. No longer are we sifting through mountains of CVs manually. Intelligent systems can now pre-screen candidates, match skills to roles with laser focus, and even predict who might be the best cultural fit for a business. It’s not about replacing human instinct – it’s about enhancing it. Giving recruiters more time to do what matters most: building relationships, understanding ambitions, and making genuine human connections.

Similarly, in marketing, location-based targeting has broken open a whole new level of relevance. At crooton, our GeoHireTM technology means we can now reach candidates not just based on what they do, but where they are – a critical advantage when you’re recruiting for site-specific roles or industries where proximity matters.

It’s easy to be dazzled by the tools. The real shift, though, is deeper. It’s about mindset. It’s about moving from broad, generalised communication to a world where precision, personalisation, and timing are everything.

If the first industrial revolution was about machines powering manufacturing, this new era is about intelligence powering connection.

Of course, as with any revolution, there are challenges. Bias in AI systems. Data privacy concerns. The need for continuous human oversight. We can’t – and shouldn’t – abdicate our judgement to algorithms. But when harnessed thoughtfully, these technologies can

free us from the repetitive tasks and open up new possibilities for creativity, empathy, and growth.

At crooton, we’re proud to be navigating this new frontier alongside our clients. We’re not just adopting the latest trends; we’re helping shape them – responsibly, intelligently, and always with people at the centre.

So, are we on the cusp of an industrial revolution? I’d say we’re already stepping into it. The question now isn’t if it’s happening. It’s how we choose to lead through it.

‍