Location based Advertising or Location-based Recruitment Advertising

Advertising delivered to potential candidates based on their physical location and device data. This enables recruitment campaigns to reach relevant talent when and where they are most accessible.  

GeoHire™

Crooton’s proprietary multichannel recruitment solution designed to target both active job seekers and those not currently looking. It improves hiring success by combining data insights with location-based ad deployment.  

Geofencing

The establishment of a virtual geographic perimeter to trigger recruitment ads for devices entering that zone. This enables precise local targeting of recruitment messages.  

Geotargeting

The practice of delivering tailored content or advertisements based on a user’s specific geographic location such as city, region, or postal code. It increases ad relevance and campaign efficiency.  

Geomarketing

The use of geographic data to inform marketing decisions including where to advertise or focus hiring efforts. It supports optimized recruitment strategies by layering demographic and location insights.  

Digital Display Advertising

Online ads, often featuring visuals and copy, that present job opportunities to passive and active candidates browsing digital channels. This method enhances employer brand visibility and candidate engagement.  

Digital Billboards

Electronic outofhome screens that display dynamic recruitment content in hightraffic physical locations to capture candidate attention. These displays augment digital efforts by bridging offline reach with targeted messaging.

Search Engine Marketing (SEM)

Paid promotion of job ads or employer branding content within search engine results, aimed at catching candidates during jobrelated searches. SEM helps drive immediate visibility and application traffic.

Digital Radio and Podcasts

Audio advertising channels that deliver job messages to specific audiences based on listening habits and contexts. These formats allow employers to reach candidates in their daily routines - during commutes or leisure listening.

TV Advertising

Televised job ads that syndicate recruitment messages across programs and channels with geographic reach points. TV adds broad awareness and complements digital location-based targeting.

Bus Advertising

Job advertising placed on buses or transit vehicles that operate within targeted geographies. This captures candidate attention while commuting in specific service areas.

Print Advertising

Traditional job ads placed in local newspapers, magazines, or flyers distributed in specified areas. This channel reinforces recruitment visibility in communities where digital reach may be limited.

Paid Social

Targeted job advertisements placed on social media platforms using location and demographic filters to reach ideal candidates. These ads promote engagement, employer brand, and application rates.

Candidate Search

Tools or platforms used to locate potential candidates based on location, skills, or engagement history. Candidate Search complements proactive sourcing with targeted advertising. With Crooton, tools are used to leverage a database of candidates that are pre-screened according to a recruiters requirements, delivering job alerts via SMS and email to the relevant candidates.

Talent Pool

A curated group of potential candidates—both passive and active—who match job criteria and can be engaged over time. Talent pools improve hiring speed and quality by prequalifying prospects.

Employer Branding

The image and reputation an organization projects to current and potential employees through communications and culture. Strong employer branding enhances candidate attraction and retention.  

Candidate Funnel

The journey that recruitment advertising moves candidates through - from awareness to application. This funnel helps structure messaging and measure conversion effectiveness.

Active Candidate

A job seeker currently searching for job opportunities and actively submitting applications. Targeting these candidates helps generate faster hiring outcomes.

Passive Candidate

Individuals not actively looking for a job but open to relevant opportunities when presented. GeoHire™ specifically aims to reach these passive candidates in the right place and time.  

Realtime Campaign Optimization

The continuous monitoring and adjustment of ad campaigns based on performance metrics. This ensures efficient spending, improved ROI, and quality candidate flow.

Media Buying

The strategic purchase of advertising space across digital, print, outofhome, and broadcast channels based on audience and location insights. Media buying ensures that recruitment messages reach the right places at the right times.  

Location Search Optimization (LSO)

The process of improving the visibility of job ads and employer pages for users conducting local searches on mobile and locationenabled devices. LSO helps capture “micromoment” candidates nearby and boosts ad effectiveness.

Hot Candidate Pools / Talent Pools

Groups of highquality applicants and applications generated through GeoHire™ and multi-channel campaigns—used to efficiently fill vacancies. ‍

Job Opportunity (“Opportunity”)

Any job, role, or vacancy that a thirdparty employer lists and that crooton may share with registered candidates.

Fixed-Fee Recruitment Model

A pricing structure where crooton charges a single, pre-determined fee for recruitment—no hidden charges, commissions, or additional per-hire costs.

AI + HI

The blended use of AI for precision targeting and human recruiters for validation and refinement.‍

Untapped blog, and Untapped magazine by crooton.

This is crooton’s blog and recruitment insight hub focusing on industry trends, recruitment strategies, talent acquisition and recruitment issues. It includes industry interviews with leading recruitment influencers, strategists and professionals in the talent acquisition and HR industry.

Employer fencing

Is another word used when referring to Geofencing in recruitment and talent acquisition.  It’s used to deliver targeted job ads to candidates within specific locations - such as campuses, events, competitor offices, key locations.

This allows employers to attract local or specialized talent more efficiently than broad, untargeted advertising.

Globally Geotargeted Reach

The capability of crooton’s platform to target candidates at precise global locations - even down to one-meter accuracy - enabling international and local campaigns.

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