From award-winning partnerships to impactful projects and tackling industry challenges, crooton has continued to deliver innovative solutions for our clients. While 2024 was a year of achievement, the recruitment landscape for 2025 presents new challenges. Here’s a closer look at our achievements and the road ahead.

Awards Won in 2024

We’re proud to have been recognised for our dedication to innovation and excellence in the recruitment industry. Here are the highlights of our award-winning year:

  1. Gold IHR Supplier Award crooton was honoured with the Gold IHR Supplier Award, showcasing our commitment to delivering top-notch recruitment technology and solutions for our clients.
  2. Will Spensley Memorial Award for Innovation in the Graduate Market Suncorp’s ground-breaking work in the graduate recruitment market earned them this prestigious award, thanks to our collaborative partnership and cutting-edge solutions.
  3. Gold IHR Award Barchester Care received the Gold IHR Award for their outstanding recruitment initiatives, which were supported by our innovative technology.

Some of our Major Projects

This year, we worked on several impactful projects that made a real difference for our clients. Here are two standout examples:

Supporting the British Transport Police in diverse recruitment

The British Transport Police faced challenges in attracting candidates from diverse communities and backgrounds. Our tailored approach delivered remarkable results:

  • Over 1.6 million online adverts targeted potential candidates.
  • 704 applications were received, representing a 300% increase in applications from individuals with ethnically diverse backgrounds.

This initiative underscores our ability to drive meaningful change in diversity hiring.

Care assistant recruitment in Aberdeen

Recruiting care assistants in Aberdeen – a challenging area for the care sector – required an innovative, data-driven approach. Our strategy included:

  • Utilising Digital Out Of Home advertising, and our GeoHire™ suite of technology to engage local candidates.
  • Achieving a 25% shortlist rate, with 28% interviewed from the shortlist and 43% hiredfrom interviews.

By handling candidate sifting and shortlisting in our managed service, we saved our clients significant time and resources while delivering exceptional results.

The Road Ahead 

New data from Indeed’s 2025 UK Jobs & Hiring Trends report indicates the following:

Economic Slowdown – Although the UK economy outperformed expectations earlier in 2024, it has slowed in recent months, creating uncertainty in the job market.

Hiring Headwinds – Policy changes in the Budget have introduced obstacles for businesses, particularly in sectors heavily reliant on recruitment.

Decline in Job Postings – A sustained slowdown in job postings across most categories is a sign of caution in the market, though increased government spending could provide opportunities in certain sectors.

Impact of Rising Costs – Sectors like retail and hospitality, which employ large numbers of workers, are grappling with the effects of rising minimum wages and increased employer taxes. These changes may lead to hiring slowdowns or shifts in recruitment strategies.

How crooton can help

At crooton, we’re committed to adapting to these challenges and continuing to deliver innovative solutions for our clients. By keeping ahead of market trends, leveraging data-driven strategies, and fostering strong partnerships, we’ll stay ahead of the recruitment challenges 2025 presents.

With our successful service, we aim to ensure that, in an uncertain future with potential spikes in expenses for employers, talent acquisition remains a cost-effective and affordable option for our clients across the globe.

Stay tuned on our website as we continue to innovate and make an impact in the recruitment sector!