In January, one of the smaller UK police constabularies was expecting to take on 30 new student officers which then went up to an astonishing 230. With a modest total workforce, the need for an extra 200+ officers was a big ask. Plus, being one of the smaller forces meant that they had a relatively small HR team. The resource simply wasn’t there for the tall order that was being asked of them in terms of recruitment.
The area that they police has proven to be a difficult area to find people that want to be police officers. So the force had to try and find people outside of their catchment area. They also had to be mindful of competing with other forces, too, so they had to be tactful with their approach.
They approached crooton because of the geo-fencing technology they could offer; a digital campaign enabled them to be more targeted with their messaging through specific devices which was a key reason the force wanted to work with crooton.
Plus, having such a small area to work with in regards to location as well, it’s always been difficult to attract a diverse range of applicants. By working with crooton, the technology has enabled them to do this as over the summer period, the force saw a huge number of applications in regards to diversity.