Become visible. Cultivating employer mojo.

A strong employer brand can slash recruiting costs by nearly half and cut employee turnover by 28%. So how can you improve yours? So here are a few ideas from a marketing and recruitment perspective:

#1. Engage creatively with eye-catching content.

#2. Expand your reach with a variety of targeted media from job boards and beyond.

#3. Highlight training and career growth opportunities in your ads.

#4. Share employee testimonials to showcase real experiences in your business and communicate why your workplace stands out from competitors.

#5. Be transparent about benefits like pay, flexibility, and work-life balance.

Investing in a strong employer brand attracts talent and can enhance retention. Using our GeoHire™ suite of location-based recruitment marketing tools, we've found our advertising campaigns in crooton target the right candidates, where they are, and, at the same time, have a really positive impact on increasing brand awareness.