crooton vs Gaia
Smarter recruitment marketing that delivers
When organisations need more than a digital-first recruitment advertising platform such as Gaia, crooton provides a broader, more strategic approach to talent attraction.
crooton provides the best of both online and real-world recruitment. By combining location-based geo-targeting, programmatic targeting, multi-channel media, and hands-on recruitment campaign expertise, crooton helps employers extend reach beyond traditional digital channels and engage both active and passive candidates at scale
Who this comparison is for
This page is for recruitment and talent teams evaluating next-generation recruitment marketing solutions to improve candidate quality, reduce time-to-hire, and differentiate their employer brand in competitive labour markets.
Use cases where crooton excels
Typical decision makers include:
Head of Talent Acquisition
Employer Brand Lead
Recruitment Marketing Manager
HR Leaders overseeing hiring outcomes
Typical outcomes clients see
Common challenges for modern organisations:
Passive candidates who don’t respond to traditional job boards
Low quality applications despite high spend
Fragmented media strategies with limited candidate visibility
Pressure to build stronger employer brands without huge internal teams
Why recruitment marketing matters
Recruitment today is no longer about posting jobs and hoping for applicants. Organisations need smarter, data-driven outreach that targets the right people at the right time - whether they’re actively job hunting or casually browsing. crooton’s approach turns brand awareness into measurable candidate engagement, ensuring your hiring goals are met with both speed and quality.
How crooton and Gaia compare
Real-world targeting that reaches candidates where they actually are
crooton’s GeoHire™ location-based recruitment marketing goes beyond digital screens and places your message in the real world – from targeted geofencing near competitors and campuses to outdoor and local media. This approach creates multiple touchpoints with talent, making candidate journeys more memorable and effective.
Gaia operates primarily through social and digital advertising channels. Where crooton differs is in its activation of real-world contexts – such as geofencing and digital out-of-home (DOOH) – alongside these channels. crooton engages candidates in environments where they are likely to spend time and attention.
Multi-channel media for deeper brand impact
crooton integrates digital, local media, geofencing, and audio channels into unified campaigns that raise employer brand visibility and drive applications.
Gaia focuses only on digital channels, which are powerful – but they represent only one piece of a full recruitment marketing strategy.
Strategic support + outcome focus
With crooton’s fully managed service option, your team gets dedicated strategy, optimisation, and candidate handling wrapped into one service. crooton’s experts ensure campaigns are tuned for real hiring outcomes, not just impressions.
Gaia also offers support and optimisation, but its model is centred on platform automation rather than a human-led hiring partnership.
Quality candidates + lower waste
crooton’s hybrid approach – intelligence + human insight – means media spend is directed where it matters with continuous strategic refinement. This leads to better candidate quality and ROI over time.
Use cases where crooton excels
Passive Talent Outreach: Target candidates who aren’t actively searching but are open to new opportunities.
Employer Brand Campaigns: Build awareness across multiple touchpoints that reinforce your organisation’s value propositions.
Large-Scale or Competitive Hiring: When roles are hard to fill or competition for talent is high, crooton’s methodology gives you an edge.
Typical outcomes clients see
Higher visibility among passive candidates through real-world and digital channels.
More strategic campaign optimisation with human expertise.
Stronger employer brand presence that translates into quality applicants.
FAQs
crooton campaigns begin with audience strategy and can launch within weeks, with optimization driving better results over time.
Yes - crooton can align with your existing ATS and workflows to support hiring outcomes without disruption.
Yes – real-world touchpoints extend reach beyond job boards and digital ads, making your campaigns more visible to passive and active talent alike.
