Recruitment marketing the crooton way
Using our unique, super smart tech, we can market your jobs to exactly the right people, in the right place at the right time. We call it location based recruitment marketing, and we think you’ll like it!
We take your vacancies to people, not the other way around. Our unique, highly targeted approach to recruitment marketing means that you can get much more for your budget and attract better quality applicants. And, it’s often more cost effective than a traditional recruitment agency.
Think about it, if you rely on people searching for your jobs then you’re only reaching people who are seriously job hunting. But there’s a world of passive candidates out there who aren’t actively looking, but who would love to work for you – let’s go and find them!
This means you can…
- Reach passive candidates who are proven to stay longer and be strong brand ambassadors
- Improve your ROI by targeting precisely the right people
- Get better quality applications
- Increase your employer brand awareness
AI + HI
AI gives us powerful insights, but human intelligence brings context. We let AI do the heavy lifting while our recruitment experts fine-tune every detail. This means better decisions and stronger outcomes for our clients.
Specialists who care as much as you do
We’re a team of recruitment specialists, data experts, developers and digital marketers. Together, we’re ‘the croo’ and we combine smart technology with years of hands-on recruitment and marketing experience. We know what delivers results (and what doesn’t) because we’ve been there before and learned along the way.
We love new tech, good coffee and the occasional pun. We’re based in Peterborough, UK, but we work with clients to run local recruitment campaigns across the world.
Where it all began
Having spent his career in the recruitment world, crooton founder, Stephen Anderson saw an opportunity to do things differently. He wanted to flip traditional recruitment on its head to get better results for employers; better quality of applications for less cost. So he created crooton back in 2019.
When the Covid19 pandemic hit in early 2020, crooton turned its hand to supporting the NHS by recruiting nurses, vaccinators and care staff. Thankfully, after that, word got out that recruiting the crooton way was in fact, a great idea, and lots of other industries decided to give it a go.
We found our clients loved crooton’s location based marketing tech so much that they wanted to use it for their wider marketing campaigns. Naturally, we obliged! We saw an opportunity to support our clients with more than recruitment, and so Soop Marketing was born!
Today, crooton and Soop help global bands, SMEs and non profit organisations run strategic and creative digital location based recruitment marketing campaigns that reach the right people, in the right place at the right time.
Awards & accreditations
What is location-based recruitment marketing?
Use the powers of geofencing, digital display advertising, search engine marketing and even digital billboards and bus advertising to pinpoint future talent before and during their job search. This means you get less wastage, higher ROI and faster hires.
