Your proposal

In the proposal below, we have broken down the media channels and services into the three core areas – awareness, intent and action. We believe it is important to consider how these channels work together to help deliver great results rather than focus on a single channel in isolation.

Check out our initial recommendations…

Channel recommendation

Geofencing

Digital Display

Digital Billboards

Geofencing, Digital Display, Digital Billboards

Application

Building awareness among the right audience is key to attracting quality candidates. Geofencing enables you to target professionals in specific workplaces or key locations, ensuring your message reaches those most relevant. Digital Display and Billboards boost visibility both online and in high-traffic areas, keeping your brand top of mind.

By maintaining a strong presence in the right places, these channels create interest and encourage applications as candidates move through the recruitment journey.

Channel recommendation

Digital Display (Retargeting & Keyword Contextual)

Digital Display – Retargeting

Application

Keep your roles in front of the right candidates at the right time. Digital Display Retargeting reconnects with job seekers who have already engaged, while Keyword Contextual Targeting ensures your ads appear alongside relevant content, reinforcing interest and guiding candidates towards applying.

Channel recommendation

Search Engine Marketing

Candidate Search

Search Engine Marketing, Candidate Search

Application

At the Action stage, visibility and direct engagement are key. Search Engine Marketing ensures your roles appear at the top of job-related searches, while crooton’s extensive candidate database allows for targeted outreach to active job seekers with the right skills – turning interest into high-quality applications.