The hidden cost of reactive recruitment
Only running recruitment marketing campaigns when you have a vacancy might feel like the best use of your budget, but it can be counter-intuitive.
By hiring on a reactive, stop-start basis, you risk:
- Throwing away ad budget - you lose momentum when a campaign ends, meaning you have to pay to build an audience all over again for the next role
- Paying higher costs per applicant - relying on job boards means you could be paying hmore per applicant than you need to
- Creating extra work for yourself - you get stuck in a cycle of setting up, pausing, and restarting campaigns from scratch
Spend smarter, not more
We believe there's a better approach to recruitment marketing - and it doesn't cost you a penny more.
Our data shows that by running a continuous employer brand campaign over 12 months, you could reduce your cost per quality applicant (CPQA) by up to 52%.
The best bit is, this approach doesn't need a bigger budget. It's about making the money you're already spending work twice as hard.
Get your free guide: ‘Spend smarter, hire faster’
Download your free guide to discover how an ‘always-on’ strategy slashes your cost per applicant by up to 52% in 12 months.
Inside, you’ll get:
- The step by step formula for dropping your cost per quality application - without spending any extra money
- A month-by-month timeline showing exactly when your costs drop and application quality goes up.
- Simple ways to spot the ‘hidden tax’ in your current recruitment model
Smart tech, driven by people who care
We’re a passionate team of digital marketers, tech nerds, and hiring geeks who live and breathe location-based recruitment. We give you the high-tech tools to pull in top talent, supported by a friendly croo that keeps your recruitment pipeline running smoothly 365 days a year.
Contact our team today for a free crooton Pipeline Audit. We will look at your hiring spend over the last 12 months and map out exactly how much time and money you could be saving over the next year.