GeoHire Explained: Location-Based Recruitment Advertising

Looking to reach the right candidates - right where they are? GeoHire from Crooton is a powerful recruitment advertising solution that uses geofencing and digital targeting to connect with talent in specific geographic areas. Whether you’re hiring in hard-to-fill regions or want to attract passive candidates near your sites, GeoHire makes it possible.

Below, we answer the most common questions employers have about GeoHire.

Q: What is GeoHire recruitment advertising?

A: GeoHire is Crooton’s proprietary location-based recruitment advertising service. It uses geofencing technology to digitally “ringfence” specific areas - such as a workplace, postcode, or competitor location - and then delivers job ads to people within that area across their mobile apps, browsers, and social platforms.

It’s a modern, digital alternative to traditional local hiring ads like print or radio - offering greater reach, precision, and tracking.

Q: How does geofencing work in recruitment?

A: Geofencing creates a virtual boundary around a real-world location. When a user enters that area (with location services enabled), they can begin receiving targeted digital job ads on their devices. GeoHire can:

• Target workers near a specific business or job site
• Reach employees at competing firms
• Focus on towns, cities, or postcodes where your ideal candidates live or commute

Q: Who can GeoHire help recruit?

A: GeoHire works especially well for:

• High-volume hiring (e.g., warehouses, logistics, healthcare, retail)
• Location-specific roles (e.g., nurses near hospitals, drivers near depots)
• Passive candidates (people not actively job-hunting, but open to a better offer)
• Hard-to-fill or remote locations

Whether you need to recruit across the UK or in one town, GeoHire helps your job ads find the right audience.

Q: What makes GeoHire different from other digital job ads?

A: Unlike traditional job boards that rely on active job seekers, GeoHire is proactive - putting your opportunities in front of people who may not be searching, but fit your ideal candidate profile and location. Other differentiators include:

• Granular targeting: down to street-level areas or specific businesses
• Omnichannel delivery: ads shown across apps, browsers, and social media
• Custom creative: Crooton helps design high-performing ads that convert
• Detailed reporting: see impressions, clicks, and candidate conversions

Q: Can GeoHire be used with other recruitment channels?

A: Absolutely. GeoHire is designed to complement your existing hiring strategy. It works alongside job boards, internal referrals, recruiters, and social media - adding a new layer of location-based targeting that traditional methods often miss.

Many clients use GeoHire to “top up” pipelines or boost visibility in tough hiring markets.

Q: How quickly can I launch a GeoHire campaign?

A: Most campaigns can be live within a few business days. Once you provide the job details and target locations, the Crooton team will:

• Set up the geofencing areas
• Build your creative assets (if needed)
• Launch and monitor the campaign for performance

You’ll get regular updates and can tweak targeting at any time.

Q: What kind of results does GeoHire deliver?

A: Clients typically see:

• High ad visibility in the right geographic regions
• Increased applications from qualified local candidates
• Better engagement from passive talent pools
• Faster hiring for roles that were previously hard to fill

Case studies are available upon request.

Q: Is GeoHire compliant with data privacy laws?

A: Yes. All GeoHire campaigns comply with GDPR and other relevant digital advertising and privacy regulations. Ads are served through verified ad networks, and no personally identifiable information is collected without consent.

Ready to Target the Right Candidates?

GeoHire helps you hire smarter, not harder - by bringing your roles directly to the people most likely to fill them.

Want to learn how GeoHire could help your next recruitment campaign?

Book a quick call with Crooton’s GeoHire team now.

‍