Hi, human intelligence

We’re big believers in the power of collaboration. Between teams, tech and talent, and crucially, between artificial intelligence and human intelligence - what we like to call ‘HI’.

The power of human thinking

AI can help you process applications at scale, analyse candidate trends, and even predict which job titles will perform best in a campaign. That’s brilliant. But raw data only takes you so far.

You still need human specialists to bring empathy, creativity, and intuition to every brief. The key is to take what the AI gives us and turn it into something meaningful.

In-house recruitment teams are under pressure to fill roles fast, reduce costs, and improve quality of hire, all at the same time. AI can absolutely help with that. But it only becomes truly valuable when paired with a team that understands your goals, your culture, and your challenges.

Why does this matter right now?

Earlier this month, SiriusXM was sued by a job seeker who claims the company's use of an AI-powered Applicant Tracking System caused racial discrimination, rejecting him from 150 roles, despite his experience. The lawsuit contends the system relied on data points like education and zip code, which can act as proxies for race, leading to biased outcomes.

And, back in June, AI tool Workday was accused of discriminating against applicants. The court concluded that Workday’s AI played an active role in rejecting applicants, making both developers and users potentially liable.

Whether you're building ads or evaluating candidates, these cases are a reminder that AI tools aren’t plug-and-play cures. Companies are responsible for every outcome, including those driven by software.

That’s why we recommend pairing automation with human oversight. Your systems may be powerful, but human intelligence still matters most.

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